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Emerald Institute
The Emerald Institute of The Emerald Consulting Group™ was created to enrich strategic thinking by collecting insights into the nature of strategy from various fields and transferring them to strategy in business and society.
The goal of improving strategic thinking is based on a conviction that the once fruitful concept of strategy is now too often narrowed down to tools. Techniques have frequently supplanted rich thinking. So what has been lost? We believe the moment of surprise and the power of ideas are endangered.
Re-establishing these elements in business thinking is not an easy task. Today, innovation and discovery often take place at levels of complexity that are difficult even for highly educated and experienced people to understand. We can look back on periods of history in which significant insights gave broad new meaning to science, history, literature, strategy, and other fields of inquiry. But these insights became widely useful only when someone posed the question, “What might this mean to the rest of us?”
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